About us
Gabija Media checks influencers before you say yes to a free stay, a meal or a collaboration. We look at who really follows them, where those followers live and how many people actually see their posts. Within 24 hours you get a clear verdict (worth it, maybe, or skip), backed by 15 years of hands-on experience in hotels.
Meet the founder
Hi, I’m Gigi.
Gigi, Founder of Gabija Media
Hospitality industry was my first love.
My journey started in 2005, and I spent the next 15 years working in hotels in Spain, Mexico and across the Caribbean. I worked in hotels and with hotels, side by side with owners, managers and the teams who make a stay feel special.
Along the way, I watched a new kind of message land in hotel inboxes. A creator would write asking for a free stay in exchange for a few posts. Sometimes it was a great fit. Often, nobody could tell. The team would look at the follower count, scroll through some photos and try to guess. Is this audience real? Do these followers live where our guests come from? Do we even want this person here? Most of the time, the decision came down to a gut feeling. And a free night is never really free.
For the last five years, I’ve worked in influencer marketing analytics, with brands and agencies across the US and Latin America. And I kept hearing from hotels. They came looking for one simple thing: a way to check a creator before saying yes. But the tools were built for big marketing teams, with prices to match. No manager was going to approve a software contract to check four or five creators a month. Nothing on the market gave hotels just what they needed: a clear, honest answer about one account, fast.
I knew how big the problem was, because I had seen it from both sides. So I created Gabija Media, bringing together the hotel experience of my first career and the data skills of my second, in a service built around the way hotels really work. You send me a handle. I check it myself, with both hospitality and creator data in mind. You get a clear answer within 24 hours.
It’s my way of giving back to the industry where it all started.
Why “Gabija”? (ga-BEE-ya) She’s the Lithuanian spirit of hearth and home, the one who keeps guests warm and welcome. It felt right for work that protects hospitality businesses.